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The Anatomy of a Successful Workshop |
A Lab for Teachers, Writers & Workshop Producers |
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| July 25, 2008 - July 27, 2008 |
| Rhinebeck Campus: Rhinebeck, NY (US) |
| Tuition: $295 (does not include accommodations or commuter fee)
Member Tuition: $270 |
| Course: SM08-3102-257 |
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| | Registration for this workshop has ended. Go to the Search Workshops page to look for upcoming workshops. | | |
Omega Institute opened 31 years ago in rented facilities with only a two-week season and two-dozen programs. Since then, Omega has become the nation’s largest nonprofit holistic learning center.
In this workshop, Omega’s business and program development strategist, Michael Craft, shares his insights on the nuts-and-bolts of planning, marketing, producing (not teaching), and evaluating workshops. It is a forum for teachers and others involved in developing workshops to explore their long-term goals, methods, resources, and sources of inspiration. Through lecture, group discussion, and writing exercises, we follow the development of a workshop idea from initial inspiration to the end result.
We learn how to identify a niche, discover and reach the right market, and work with the publishing industry, websites, mailing lists, course copy, professional contracts, and production standards. Special emphasis is on writing copy that both inspires and sells. We also discuss how to find the right venue for a workshop, how to interest established venues in your work, and how to evaluate your workshop strategically.
Bring a notebook along with your questions and experiences. Michael Craft is also teaching Restoring Your Life Force with Tai Chi & Qigong, July 11-13 and October 3-5.
Omega Institute’s business and program development strategist, Michael Craft, is actively involved in the research and development of Omega’s workshops and conferences, and evaluates and develops many of the nearly 1,000 course proposals that Omega receives each year. A past program director at Omega and three leading West Coast retreat centers, and an experienced copywriter and author, he has been with Omega since 1983.
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